Fritz Hansen, historic Danish brand for contemporary design, opens its first showroom in Milan, designed by the architect Stefano Tagliacarne, as a strategic platform able to reach the international market.
Situated in a high-level context at Corso Garibaldi 77, the Fritz Hansen showroom is the mirror of company philosophy and a stage for the brand's collections, displayed on a 340 square meters surface divided into three levels: the basement of 70 sqm; the ground floor of 40 sqm; and the first floor of 230 sqm well visible from the exterior.
The Fritz Hansen Milan showroom has various missions: to communicate the rich history of the Danish brand and its famous collections, to emphasize the brand image imprinted by the masterpieces of Arne Jacobsen and Poul Kjaerholm and to express the values of Danish culture in relation to the Italian context.
These premises have led architect Stefano Tagliacarne to design an informal exhibition space where Fritz Hansen design collections are the true protagonists.
This means above all having minimized any kind of additional decoration, emphasizing textures, finishes and natural features of the structural elements of the space as well as the exposed products, which, in that way, become decorative elements themselves.
-
No comments:
Post a Comment