The art of pricing proved a worthy read for me. It is the first book I've read on pricing so I'm not really sure how it holds up against the other pricing books. Nevertheless I'm glad I read this book and I know you will be too. In essence, this book outlines the different pricing strategies that are available while providing examples of their usage. If it doesn't convince you of the impact pricing has on the bottom line, I don't know what will. Overall a very informative read. It would have been beneficial for Rafi to indicate when each pricing strategy worked best, however not to take anything away from the author, I give this book a two thumbs up.
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