Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

This book was recommended to me by a colleague. In my profession I work closely with staff at many performing arts organizations who really could benefit from reading this book. The author does not simply pontificate, she provides a really fresh look at the challenges and opportunities for increasing audience size, connecting with patrons, improving financial health, website best practices, marketing campaigns, the list goes on and on. Best of all, Ms. Bernstein backs up her findings and recommendations with research and case studies - introducing the reader to methodology that is sure to win over any board of directors skeptical of change. I give this book 5 stars!