First, let me say what this book is not:
It's NOT a granular, specific, detailed guide to product-design best practices.
Nor is it "Give Your Shop The IDEO Makeover In Ten Easy Steps."
What it is, and what it excels at being, is a genial, fast-paced, reasonably persuasive argument in favor of companies that more closely suit the requirements of creative human beings.
Kelley's logic goes something like this:
- gather insightful, motivated human beings, regardless of disciplinary background;
- put them under intense deadline pressure, yet pamper them in ways that reinforce a sense of community;
- challenge them to do great, creative work;
- and stand back as they blow you away with sideways solutions the likes of which the world has never seen.
This might sound like a recipe for a Montessori for middle-aged hippies, except that IDEO's track record is so impressively studded with design breakthroughs that those of us in the field hold them in the highest respect. Not only that, IDEO's designs have proven to be winners in the market, winning over the hardest-nosed of quants.
Kelley successfully makes the case that design is rapidly becoming critical to success in business; that innovation and creativity are the engines of good design; and that environments like the ones IDEO provides for its workers are reasonably reliable incubators of same. If you find yourself engaged by this description, you'll probably, eventually, want more detail than the book is able to provide, but it's a grand place to start.
Read More......
